Purnomo, 10206739, INFLUENCE OF EXPENSE OF PROMOTION ON SALES REVENUE TO SHOP OF RAMAH ELECTRICAL.
PI. Management, Faculty Of Economics,
Keyword: Influence of Expense of Promotion, Sales Revenue.
Promotion is conducted activity by company to give information about a product covering promotion hotchpotch like Promotion sales and personal of selling. In this writing, writer try to explain the expense of promotion conducted by Electrical Ramah Shop to sales revenue. Target and this research formula to be able to see the image of how activity of promotion at Electrical Ramah Shop in improving sales revenue. Of evaluation result can be concluded that in face of improvement of sale out for Shop face with promotion expense. Pursuant to solution, run by Electrical Friendly Shop have good enough. This matter can be seen from simple linear analysis and strong correlation which come near 1, during last 5 year. ( 2004-2008).
Bibliography ( 1993 - 2005 )
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